Tony Barone

Tony Barone is a seasoned e-commerce executive with over a decade of experience leading digital transformation, customer-centric growth strategies, and operational excellence. As Vice President of E-commerce at TRUEWERK, Tony oversees the company’s digital strategy—including merchandising, UX/UI, customer experience, and marketplace expansion—while managing the e-commerce P&L. Tony spent nearly nine years at Nike in key leadership roles. As Director of Digital Experience & Optimization, he led a cross-functional team to enhance Nike.com and the Nike App. Tony also brings extensive experience in inventory management and merchandising from Williams-Sonoma and Levi Strauss & Co.

At BridgeX Ventures, he brings deep expertise in digital strategy, conversion optimization, and customer retention—helping startups scale efficiently and build durable, customer-driven businesses. Tony holds an MBA from the Haas School of Business at UC Berkeley and is committed to leveraging data-driven strategies to power growth across the digital landscape.